With your content strategy as guidance, produce and distribute helpful resources across multiple channels. This encourages engagement, contributes to compelling content experiences, and ultimately fills your pipeline with qualified leads.
Content marketing is all about curating and distributing content to the right clients at the right time and in the right context.
Helping to influence prospects at every stage of their buyer journey, we’ll create integrated marketing campaigns that align multiple channels for a consistent message, including the use of organic social media, long-form content, online events, SEO, partnerships, and more.
We’ll also create helpful resources to encourage engagement, further contributing to compelling content experiences that motivate action.
The end result?
Generating high-fit sales qualified contacts with strong intent to purchase.
With your blueprint in hand, now it’s time to instill systems, create and distribute compelling content, and measure results.
Create high-quality, full-funnel content that aligns the needs of your audience, product offering, and business goals.
Break long-form content into more digestible pieces, formatted for engagement across key social platforms.
For the greatest impact, distribute platform-native content in channels where your ideal clients are.
Devise a sustainable plan that naturally increases engagement from ideal clients online.
Integrate your existing systems and develop new ones to streamline content creation, distribution, and analytics.
Keep track of what is and isn’t working throughout the weeks. Refine your ongoing content strategy for optimal results.
I’ve got answers.
Think of it this way: You’re creating an ROI-driving content machine. Content strategy is the blueprint, and content marketing takes those plans and executes.
With content strategy, we’ll focus on answering the “why” and “how” of your marketing.
– Why should you create content?
– How will you get it in front of your ideal clients?
– How will you create content that stands out from competitors’ and showcases your product and services in a unique way?
Once you have this plan, you can then begin creating and distributing content (a.k.a. content marketing).
In sum, both services are needed to curate high-quality, engaging content that gets seen by your ideal customer personas (ICPs) and ultimately generates qualified leads.
If you would like to hire me for my B2B content marketing services, you can do so in one of two ways:
I have experience in the following B2B industries when it comes to content marketing: SaaS, HR tech, and Fintech.
I’ve also worked in the following B2C industries: health & wellness and travel & hospitality.
Please reach out even if your industry wasn’t mentioned as we could still be a good fit.
Or if you’d like, send me a message instead.