Think of it this way: You’re creating an ROI-driving content machine. Content strategy is the blueprint, and content marketing takes those plans and executes.
With content strategy, we’ll focus on answering the “why” and “how” of your marketing.
– Why should you create content?
– How will you get it in front of your ideal clients?
– How will you create content that stands out from competitors’ and showcases your product and services in a unique way?
Once you have this plan, you can then begin creating and distributing content (a.k.a. content marketing).
In sum, both services are needed to curate high-quality, engaging content that gets seen by your ideal customer personas (ICPs) and ultimately generates qualified leads.