Have You Been Thinking?…
🤔 I can’t figure out how to create content that converts. Is there a science behind it?
⏳ Content is time-consuming. We just don’t have the bandwidth.
👩🏽💻 How do I stand out online in our noisy digital world? There’s SO much competition.
You’re not alone!
I Hear You, & I Feel You
Early on in my career, I also used to think getting content to convert was difficult, time-consuming, and not very rewarding…
This was when I worked full-time for a company that loved keyword stuffing, quantity over quality and doing things as “they’ve always been done.”
We were doing everything we were “supposed” to:
☑️ Targeting competitive keywords to increase traffic
☑️ Optimizing for SEO at every step of the way
☑️ Publishing regularly on the website and social
(Pretty much all the standard content marketing stuff they tell you.)
The results?
🤖 Content that ranked on Google, but didn’t increase our authority
🚫 No backlinks, social shares, or general buzz for the company
📉 Lots of time invested with little to no ROI
I soon realized our old-fashioned way of doing content wasn’t working because…
Content that connects and converts needs to be clear, concise, compelling, and customer-centric.
⚠️ You can’t keyword-stuff your way into people’s wallets ⚠️
And writing for bots will only get you so far.
The Secret to Quality Content Is…
Truly understand your clients.
❓ What are their challenges and problems?
❓ What keeps them up at night?
❓ How can you help them along in their current journey?
When you can market yourself as the Advil to their pain,
answering all of their deepest worries,
and helping them along in their unique journey (not simply trying to sell them…),
your target audience will notice.
And notice they do…
Here’s an example👇🏽