ABOUT NOELINA RISSMAN
Discover Your Potential with a B2B Content Consultant
I’m a studied journalist turned content marketing strategist, writer, and consultant helping B2B brands worldwide solidify their position in the market using content.
Career summary
Shortly into my in-house B2C career, I realized there’s more to content than keyword stuffing and aggressive product positioning.
While SEO content with (unwelcome) product plugs can convert, it falls short of leaving a lasting imprint on the minds of ideal clients.
So, I left my job and opened my own business to help B2B brands worldwide develop and execute content marketing strategies that effectively align the needs of their ICP, product offering, and business goals.
The result? Customer-first content that cements them as category leaders.
Need a chameleon to guide your content efforts toward meaningful (and profitable) relationships?
The full story: Full-time content marketer turned consultant
When I worked full-time, I thought becoming top-of-mind using content was difficult. Regularly creating SEO-optimized articles with product plugs and sharing them across channels was supposed to bring in loads of traffic (and revenue).
But that just wasn’t the case.
Yes, a lot of our content in B2C health & wellness ranked on page 1 of Google. But it didn’t create any backlinks, social shares, or general buzz for the company. And forget about fostering connection.
Content that positions you as the best solution needs to be:
Clear. It’s easy to read and understand. There’s no room for confusion.
Concise. You say more with less. Your content packs a punch.
Compelling. It’s hyper-personalized to readers, addressing their current pain points, needs, etc.
And to generate revenue, content also needs to tactfully align the needs of your ideal customer profile (ICP) with product offerings and business goals.
Only then will you be able to create meaningful and profitable relationships using content.
So with this newfound mentality, I left my job and started my own business as a B2B content marketing strategist, writer, and consultant. Today, I help B2B brands worldwide create engaging content that positions them as a category leader.
Will your brand be next?
TESTIMONIALS
What clients say
Noelina is simply a joy to work with. She is incredibly thoughtful and strategic about her work. She understands search engine optimization and how to structure her writing to ensure it is search-friendly. She dives deep into researching and understanding the content subject as well as the background and motivation of her readers. Noelina consistently delivers polished and high value content. She has a wonderful personality and always remains cool, calm, and flexible under pressure. I highly recommend her.
[Noelina] has a superb grasp of SEO and how to create awesome content that ranks, with meticulous attention to keyword research and on-page SEO best practices. She is also a brilliant writer that can swiftly match any brand's TOV and style. I have been particularly impressed with her ability to create strategy and content for Gen Z - a notoriously difficult audience to market to! If you are in need of great content, I would 100% recommend Noelina.
I reached out to Noelina for a content strategy session and it was worth every minute. Straight to the point, practical, no fluff - just like her writing. If you are looking for a no-holds-barred content strategy session, Noelina Rissman is your go-to person.
Cement your position with content.
Or check out my B2B content marketing services to see exactly how I can help.