The full story: Full-time content marketer turned consultant
When I worked full-time, I thought becoming top-of-mind using content was difficult. Regularly creating SEO-optimized articles with product plugs and sharing them across channels was supposed to bring in loads of traffic (and revenue).
But that just wasn’t the case.
Yes, a lot of our content in B2C health & wellness ranked on page 1 of Google. But it didn’t create any backlinks, social shares, or general buzz for the company. And forget about fostering connection.
Content that positions you as the best solution needs to be:
Clear. It’s easy to read and understand. There’s no room for confusion.
Concise. You say more with less. Your content packs a punch.
Compelling. It’s hyper-personalized to readers, addressing their current pain points, needs, etc.
And to generate revenue, content also needs to tactfully align the needs of your ideal customer profile (ICP) with product offerings and business goals.
Only then will you be able to create meaningful and profitable relationships using content.
So with this newfound mentality, I left my job and started my own business as a B2B content marketing strategist, writer, and consultant. Today, I help B2B brands worldwide create engaging content that positions them as a category leader.
Will your brand be next?