☑️ Industry: HR tech
👩🏽🦱 Audience: HR professionals, managers
✍🏽 Deliverables: Long-form blog posts (user-generated, evergreen)
🎯 Goals: Increase brand awareness, drive number of new users
🧠 Rationale: Progression is on a mission to create better managers and happier teams through clearer, more structured career paths. They wanted engaging, educational blogs that could be used as selling tools and to own career progression conversations. My job was to write content that added unique angles to the industry, making sure to stay true to style and tone – fun, irreverent, and cheeky – without going over the top.