Oyster

☑️ Industry: HR tech

👩🏽‍🦱 Audience: Head of HR, Head of People, People Ops leaders

✍🏽 Deliverables: Content strategy (keyword research, topic clusters, editorial calendars) & writing (evergreen & thought leadership long-form blogs)

🎯 Goals: Increase brand awareness, user acquisition, event sign-ups

🧠 Rationale: Oyster is on a mission to create a more equal world by helping companies everywhere hire people anywhere. I was in charge of strategizing and writing content that positioned them as an industry leader, showed people leaders the value in hiring globally, and encapsulated their USP – being a talent-centric platform. All content produced reflected Oyster’s clear, friendly, and helpful tone of voice.