☑️ Industry: SaaS
👩🏽🦱 Audience: Developers, Real estate agents
✍🏽 Deliverables: Long-form blog posts (thought leadership)
🎯 Goals: Drive brand awareness, showcase leaders’ efforts
🧠 Rationale: Matterport helps users create 3D digital captures of the built world. They reached out to me to collaborate on a blog series featuring their leaders. As the content writer, it was my job to interview said leaders and create blogs to shine light upon their outstanding achievements in spite of challenges faced. The first of the series (shown below) tells the record-breaking story of VP of Manufacturing Operations Flora Chan during the initial outbreak of COVID-19. I made sure to keep the tone of voice professional to not detract from her achievements.