☑️ Industry: SaaS
👩🏽🦱 Audience: Marketing (CMOs), HR (CPOs)
✍🏽 Deliverables: Copywriting (case studies)
🎯 Goal: Convert interested prospects into customers
🧠 Rationale: Hopin is an all-in-one events management platform allows event organizers to create immersive virtual, hybrid, and in-person events. As the copywriter, I wrote all case studies to consistently hit the following themes:
- The importance of an incredible experience and how Hopin delivers it.
- How using Hopin makes the event experience more engaging and helps to grow a sense of community for the organizers.
- What the key business outcomes of the event are and how Hopin helped facilitate them.