☑️ Industry: FinTech
👩🏽🦱 Audience: New & existing users
✍🏽 Deliverables: Long-form blogs (evergreen, thought leadership)
🎯 Goals: Increase number of new users, retain current users
🧠 Rationale: Chipper Cash is on a mission to help Africans worldwide send money to, from, and across the continent. Reliability and security are key in the financial sector. So, as the writer, I wove in reviews from actual users, news about Chipper Cash featured in big media outlets, and other social proof to address these concerns and build a case for the startup.