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☑️ Industry: FinTech

👩🏽‍🦱 Audience: Gen Z freelancers & side hustlers  

✍🏽 Deliverables: Long-form blog posts (thought leadership, evergreen) & newsletters; Infographics; Content strategy (keyword analysis, editorial calendar); content editing

🎯 Goals: Drive number of Beta users & newsletter subscribers

🧠 Rationale: Boost is an app that helps Gen Z freelancers and creatives confidently manage their side hustle business in one place. Because Gen Z is a diverse, edgy, ever-changing generation, all content was formatted accordingly (think: lots of trendy memes, emojis, GIFs, puns, etc.) and always with a bold, cheeky, and authentic tone of voice.

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